Admissions is a funnel with a hard deadline, and every year it restarts from zero. I build private school websites for Hagerstown and the four-state area that move a family from curious to inquiry to tour to application without losing them—and that answer the tuition question honestly instead of making a parent call the office to find out whether they can afford you.
A family visits your site in October, again in December, and applies in January. Each visit has a different job: impress, reassure, convert. If every visit lands on the same brochure homepage, you are relying on the parent to figure out the next step themselves. Most will not.
Named, sequenced, and present on every page. The single most common failure on school websites is having no obvious next action at any given moment.
Tuition by grade level, what aid exists, what percentage of families receive it, and the average award. Hiding the number loses families who could have afforded you with aid.
Class sizes, curriculum, AP or IB, arts, sports, where graduates go. Specifics beat “nurturing environment” every time a parent is comparing three schools.
Real classrooms, real faces, real school. Stock photography of children in a generic hallway is instantly recognizable and quietly damaging.
Built for the parent deciding where their kid goes.
MessageWarm and specific—what a day here actually looks like.
FoundFound by families searching in your district and town.
RequestTour requests, applications, and waitlist signups.
Kept upFast and secure, and it holds up on enrollment night.
No obvious next step. A family visits in October, again in December, and applies in January — and each visit lands on the same brochure homepage. Inquire, Visit, Apply should be named, sequenced and present on every page.
Yes, with financial aid alongside it. Hiding the number loses families who could have afforded you with aid, and it makes you look evasive next to the school down the road that simply says it.
Specifics. Class sizes, curriculum, AP or IB, arts, athletics and where graduates go. “Nurturing environment” means nothing to a parent comparing three schools on a Tuesday night.
Enormously, and it has to be your actual students and teachers. Stock photography of children in a generic hallway is instantly recognisable and quietly damaging to trust.
It can handle inquiries, tour scheduling and waitlist signup directly, and hand off cleanly to whatever admissions system you already use.
Tell me who you teach and what makes your school worth the tuition. I’ll build the site that gets families to apply.