01A Bio That Sounds Like You Talking
Written first-person, warm, specific. What sessions feel like, how you work, who you are good with. This is the page that decides it and most therapist sites write it like a CV.
02Specialty Pages for What You Treat
Anxiety, depression, trauma, couples, teens, grief, ADHD, substance use. People search their struggle, and a page that names it exactly is the one they open.
03Fees, Insurance, and Sliding Scale, Stated
Session rate, panels you are on, whether you offer a sliding scale, and superbills for out-of-network. Cost anxiety stops more people from calling than anything else.
04A Private, Low-Pressure First Step
A short confidential form or a free fifteen-minute consult. Framed so reaching out does not feel like committing to anything.