Website Discovery and Small Business Strategy
Every website I build starts with one honest conversation about your business. What you do, who hires you, which towns you work in, what customers ask before they say yes, and what a good inquiry actually looks like. No forms to fill out first. No 40-question homework packet.
Start Your Website Project with a Business Discovery Call
We sit down together, in person or on a call, for about an hour. It feels less like a meeting and more like explaining your work to someone who’s actually paying attention. You already know everything this step needs. My job is to get it out of your head and onto paper.
Business Information You Share
- Talk about the business the way you’d explain it to a neighbor
- Tell me which jobs you want more of, and which ones you don’t
- Name the towns you actually work in, not the ones on a map
- Tell me what customers ask before they hire you
Website Discovery Work I Handle
- Ask the questions and keep the conversation moving
- Take the notes, so nothing you say gets lost
- Listen for how you talk, because that voice ends up on your site
- Turn the whole thing into a written summary you can check
Website Requirements and Goals Documented Before Design
Approved Business Discovery Summary
Everything I heard, in plain English: services, customers, towns, goals. You read it and correct anything I got wrong. Nothing else happens until it’s right.
Customer Language for Website Copy
The way you actually describe your work is better than anything a copywriter invents from scratch. I keep it, and it becomes the raw material for your pages.
Ideal Customer and Lead Profile
Not “everyone.” The jobs worth taking, the customers worth keeping, and what has to be true for the phone call to be a good one.
No Homework Before the Discovery Call
No brand questionnaire, no mood boards, no prep work. Bring your knowledge of the business. I’ll bring everything else.
Why Website Discovery Prevents Generic Content
Every generic small-business site you’ve ever clicked away from skipped this step. The words could belong to any company in any town, because nobody ever asked the owner a real question. When a site starts from a template instead of a conversation, customers can tell in about five seconds. This hour is the reason yours won’t read like that.
Schedule a Website Discovery Call
Tell me about the business. Worst case, you spend an hour talking about your favorite subject.